It was close to 5 years ago when Assyrian Voice first pioneered the ‘Buy from an Assyrian’ day. On this day, which falls on July 1st, every Assyrian is asked and encouraged to go out and buy from their local Assyrian stores and businesses. Your support of Assyrian businesses on this day is merely symbolic and the hope is thY every day is like ‘July 1st.’
What is so special about this day and why do we have to help Assyrian businesses and stores? Shouldn’t they be helping the Assyrian community. Well, without the community’s support as a whole, these businesses will not be able to help us in turn. All other cultural groups help their own businesses, creating a small economy within another bigger economy, so why can’t we do it?
It is very simple. Go buy an Assyrian music album, dine at an Assyrian restaurant, or do your shopping at an Assyrian store. And if you are not close to any Assyrian store or business, you can buy from the various online Assyrian retail stores.
The idea is to create a self-enforcing cycle of support. The community supports Assyrian businesses and these businesses in turn will return the favor by supporting community events and charities. This was actually evident at the recent April. 1st Assyrian New Year gathering where there was various sponsors who in turn were selling their products, to a very receptive and supportive attendance.
You don’t have to spend in the
hundreds, unless you want to of course. Even a few dollars will do. Remember, the idea is to get people buying from these stores for the long term and not just one day on the year. In fact, it doesn’t even have to be on July 1st, but can be done any other day you can make it.
The hope is that these businesses will continue their sponsorships and supporting of local Assyrian events, charities and even fund projects for our people back home. We are helping build the fundementals of a small virtual economy. Done collectively wherever there Assyrians, you will get a massive influx of money ending up in the pockets of Assyrians. They in turn will use it for all that we mentioned above. It starts from you though!